Allchorn Design

Some famous words, from a famous man. It’s his mark to success (Richard Branson if you didn’t already know), and for a lot of people that don’t heed this advice, it spells their doom, or at the least, it secures the chains of mediocracy.

How many times have you been sitting/standing/lying somewhere and all of a sudden, you have this brilliant idea. Maybe it was something that would enhance your business, or your life… maybe it was something completely new. If you haven’t experienced this before… no need for you to carry on reading. If you have, please continue.

When this moment strikes, I think I’m correct in assuming that it struck at the most inopportune moment and you either promised to remember it or decided straight away to shelve the idea. Perhaps the idea required more than you were willing to invest (either in time, money or effort).

Well, what I’ve learnt in the last 10 years on the web is that if you don’t at least try it, you’ll never know if it could have succeeded and you’ll always have that niggling question in the back of your mind “could it have worked?”. I’ve decided to retain focus on what we do, but to some degree, act on impulse and take the plunge on things I’ve otherwise been hesitant to try.

What I admittedly often do is over-analyse things and sometimes those plans never become more than diagrams on paper, mindmaps on my computer and design mockups in my projects folder. My wife has criticised me over this, and she is right… I need to dive in and say “screw it, let’s do it” and thats what I’m now committing to doing.

To my clients, I’d say you can also benefit from this, and the advice in general. Not every angle needs to be covered before making a start on something and I’ve learnt that the web is an evolutionary medium where if you don’t act soon, the moment will pass and when you’re actually ready, there is something newer, better and all (or some of) your plans will be rendered null and void.

My primary school motto rings true:

From small beginnings, better fortune follows